Social Media Placement & Advertising
TRACKING AND TARGETING FOR SOCIAL SALES SUCCESS… YOU ARE GOING TO LIKE THIS!
Facebook’s audience is as massive as it is captive. The average user spends nearly an hour a day across Facebook properties, 90% of which occurs on mobile devices. Facebook ads reach a massive audience of over a billion daily active users.
While this audience isn’t actively searching for your product, Facebook’s massive, in-the-moment awareness of each user’s latent intent has shown great power in turn a passive user into a buyer.
Facebook tracks their audience all over the internet, hour by hour, doggedly and relentlessly – but for privacy/legal reasons, it doesn’t expose a lot of these data points with advertisers. It knows a lot that it never tells you.
The good news is that your company can profit from all this secret information applied to your Facebook advertising – without ever knowing the data.
Facebook’s complexities demand a strategic approach to balancing audience size, targeting, and ad formats. This dynamic environment yields no hard-and-fast rules or checklists for success. Instead, we’re able to achieve success on Facebook through our highly strategic, hands-on approach. I take the time to understand your business, products, and market in order to determine the individual approach required to achieve your business goals.